Creative direction for
camera confidence


By Sarah Clarke-Lees
​Creative direction for camera confidence™
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Because you deserve content that looks as good as the business you’re building!
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If the thought of stepping in front of a camera makes you want to crawl under your desk… you’re exactly who I built this programme for.
I’ve spent decades in the creative industries - hairdressing, editorial work, education, creative direction, studio ownership, brand strategy, and producing content for everyone from freelancers to national organisations.
I’ve seen every version of “camera nerves,” and let me tell you… none of them stand a chance once I’m in the room.
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Creative direction for camera confidence™ is a seven-session, pro-level transformation programme + strategic content shoot designed for:
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Solopreneurs who avoid the camera like it’s a tax bill
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Businesses that need strong, consistent brand visuals
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Corporate teams without an in-house marketing department
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Staff who need training on how to deliver on-brand content confidently
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Anyone who knows their brand deserves more than beige, boring visuals
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There’s no cap on how many people attend - only on the deliverables.
This is creative direction at a professional standard.
You’re hiring an industry expert to get you results!
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Here’s what we cover (and why it works)
Session 1 - Why do you actually need a photoshoot?
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Not “because you haven’t posted on Insta.”
We get clear on the business problem your shoot needs to solve: sales, trust, visibility, authority, brand consistency… then we design a shoot that actually fixes that.
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Session 2 - Your brand aesthetic & shoot strategy
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This is where I step fully into creative director mode!
We define your brand’s visual identity and map out the content outcomes needed - not random photos, but intentional assets with purpose.
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Session 3 - Wardrobe, styling, make-up & prep
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No more guessing.
You’ll get expert guidance on clothing, colours, hair, make-up, and any other creatives we need to bring in.
You’ll walk in front of the camera feeling like the most prepared version of yourself.
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Session 4 - Location, set-up & staging
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Whether we shoot at That Alternative Studio, your workplace, or on location, everything is professionally planned:
Props, backdrops, equipment, set dressing - all handled.
No guessing. No chaos. No turning up hoping for the best!
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Session 5 - Posing, shoot strategy & deliverable mapping
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This is direction for presence - how to carry yourself, how to translate your personality visually, and how to communicate your brand through your body language.
Think of it as “Camera Presence Mastery,” guided by someone who’s worked on real shoots, real sets, and real talent.
We finalise your shot list, angles, stories, and must-have assets.
Every photo has a purpose before the day begins.
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Session 6 - The shoot day (with me present as your Creative Director)
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This is where the magic happens.
I’m there directing the shoot, keeping the energy high, managing flow, checking poses, adjusting styling, ensuring every deliverable is captured, and making sure you look and feel incredible.
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Session 7 - Review, content breakdown & strategy
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You don’t just receive your photos…
You receive a plan.
Where to use them.
How to use them.
What each asset is for.
How to build campaigns and storytelling that converts.
The clarity you’ll walk away with is priceless.
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Delivery options
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You choose the space that suits your brand best:
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Online (Zoom + collaborative prep sessions)
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In person at That Alternative Studio in Blackpool
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On-site at your workplace (North West)
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Outside the North West - available with additional travel and accommodation fees
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This programme flexes to fit you - without compromising quality.
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Investment
£2,227
or
6 monthly payments of £371
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You’re not just buying a photoshoot.
You’re investing in confidence, clarity, and high-impact content that elevates your entire brand presence.
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This is more than a shoot this is training for all your future shoots leveling you up at the same time as your content!
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Want to enquire or book?
Fill in your details below for a no obligation discovery call or to get going!
Let’s get you in front of the camera - and loving it.



